Writing good content is key to attracting new visitors to your site, its also key in creating unique content that no other site has. Unique new content plays a key role in Search Engine Optimisation as content is believed to be king of SEO. The more new or “fresh” content a site has then the more “love” it will get from Google.

Have a look around and see for yourself news sites such as the BBC who add lots and lots of new content every day and as such rank very well as they are constantly being “crawled” by the search engines as they look to display the most relevant up to date results for the key words a user is looking for.

Another reason to have search engine friendly content is to attract visitors who will link to your site, this process is called link baiting and is a brilliant source of link building.

Writing content for a website is different from writing content for printed documents and publications. There are a number of different factors to consider such as key words for SEO or having to consider user readability and usability. According to wikipedia 79% of users on-line simply skip to the content they want, unlike traditional printed media where you will read the entire section of content.

In addition to writing copy for the web whether it be a website, forum post, article or blog post that grabs the users attention you will also want to consider the following factors:

Ensure you give the right message to the right audience. No point in “spamming” sites with content that is irrelevant or simply shouting your message in desperation.

Make sure everything you write strengthens your brand, by keeping the same tone of voice and consistency.

Don’t copy! Write unique content. Duplicate copy is a big NO NO.

Search Engine Optimise your content , this will help you gain better search engine rankings, this of course does not mean repeating the word or phase you want to rank for a million times!

Here are some services that Improve SEO can help support you with:

Content writing.
SEO article writing.
Link bait content.
Sales letters.
Marketing collaterals.
Bulk content.
Blog writing and consulting.
Newsletter/E-zine writing.
Corporate profiles.
Product profiles and descriptions.
Website content.

Remember, writing content is not about selling your product or service;
It’s about enforcing the benefits.
It’s about catering to the desires of your customers and clients.
It’s about establishing trust and credibility.

OK so what about selling my product? Well, that’s just a natural by-product of effective copy writing!