Design, creative, customer, gasp
Design is a window into how your company is run. Users rightly assume that if you cut corners on your website, corporate brochure, business cards, flyer or indeed branding you also cut corners with your products and services.
When users feel smart and sophisticated on your website, they tend to stick around. When users feel stupid, their blood pressure goes up, their heart rate increases, and they get a little hot under the collar. This negative reaction begins to harm trust and brand perception almost immediately.
So what makes good design?
Usability, functionality , calls to actions, understating of front end technologies, kerning, embedded fonts and a whole host of others including the most important element. Creativity.
Contact our Leeds studio and get involved
Number of millions fedex paid for their logo