Back links, Plan, Rank
Building links is an art. Its certainly the most challenging part our our job, but also the most rewarding and, for many sites the one aspect that is most critical to their long term success.
As with any marketing activity we are involved in the first process undertaken in your link building campaign must be the creation of goals and strategies, which of course will include keyword research. Link building is one of the most difficult activities to measure, particularly from a search engine optimisation perspective.
Although the search engines internally weight each link with precise, mathmatical matrix, its impossible for those outside the internal engineering departments to fully extract this data.
However we have been doing this for a long time and we know what signals we can look at in order to build a rating scale of link value, these matrix include the following;
Number of links per page
Potential traffic referral
And of course we know what link building strategies work and more importantly how to grow you a natural, organic back link profile that will yield the right long term results.
Number used to describe a page redirect for Google