PCC, Adwords, CPC
Pay per click (PPC) is an Internet advertising model used to direct traffic to websites, where advertisers pay only when the ad is clicked.
Advertisers need to define a list of keywords that are relevant to their target market and then create targeted adverts that will be shown when a user searches for that keyword.
PPC works on a bidding system, if there is no one else bidding for your keywords you will be shown in the top slot and for little money, if your keywords are competitive you will have to pay more than the next advertiser in order to have your advert shown higher up the list.
Good conversion doesn’t just come from having a big budget, ensuring that you have compelling engaging targeted adverts helps as does keyword research. There are lots more factors such as quality score and the landing page for the adverts that need to be considered.
Contact our team in Leeds and let’s drive some traffic your way.
30
Number of $billions Google makes each year
